Greeting Card Design

I was part of the creative team that pitched for and won the contract to design greeting cards for UNICEF. Participating in annual European market visits offered valuable insights into audience trends and needs, strengthening my market understanding and fostering a strong client relationship. Our collaboration was marked by open communication and mutual respect, enhancing our project's success. I wore many hats during this engagement: designer, art director, art buyer, client liaison, rights management, and brand guardian.